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Mindset & motivation
Helping men overcome gym anxiety, stay consistent, and balance fitness with work, family, and life responsibilities. Includes strategies for accountability and confidence-building.
Let Them… While You Focus on Reclaiming You
Let them doubt. Let them joke. Let them stay stuck. You’ve got reps to hit, boundaries to hold, and a mission to finish.
Will Douglas
Jul 293 min read
Training Through the Storm: How to Stay Consistent When Life Gets Loud
But if you tie training to identity, showing up isn’t about feeling. It’s about alignment to your identity.
Will Douglas
May 142 min read
No More BS! Why Your 40s Are the Time to Cut the Crap and Step Up
The truth is, most men in their 40s aren’t failing because they lack information. They’re stuck because no one is challenging them to rise.
Will Douglas
Apr 272 min read
Most Guys Over 40 Need to Hear: Lift Heavy (for YOU)
Lifting heavy for YOU is about ownership. Of your body. Your mindset. Your goals.
It’s not flashy , but it’s real. And it works. So forget
Will Douglas
Apr 223 min read
Why You Keep Quitting the Gym (And How to Finally Make It Stick)
before you know it, the gym is just another failed attempt gathering dust in the back of your mind and the self-sabotage creeps in and
Will Douglas
Mar 254 min read
Breaking Free From the Emptiness Machine
You’ve been driving the emptiness machine. The promotions, the deadlines, the grind… it keeps going, but it’s taken pieces of you along the
Will Douglas
Mar 185 min read
What’s Holding You Back? Identifying and Overcoming Your Fitness Excuses
The biggest thing holding you back isn’t time, energy, or knowledge. The story you tell yourself about why you can’t start. Every excuse has
Will Douglas
Feb 213 min read
Breaking the Dad Bod Stigma: Why It’s Time to Change the Narrative
The dad bod, whether you’re a dad or not, is just a moment in time. It’s not a life sentence or a reflection of your worth. By shifting your
Will Douglas
Feb 33 min read
3 Lessons From My 40s I Wish I Knew in My 30s
It’s all part of the journey, and the truth is, we’re always learning and growing. If you’re in your 30s or beyond, it’s never too late to
Will Douglas
Jan 73 min read
Stop Comparing Yourself to Your 20s and Embrace the Strength of Your 40s
Your 40s are not your 20s, and that’s a good thing! You’re stronger, smarter, and more focused on what truly matters.
Will Douglas
Dec 21, 20244 min read
How to Break Free from the All or Nothing Fitness Mentality
Instead of striving for perfection, strive for consistency. Focus on showing up, doing what you can, and celebrating your progress along the
Will Douglas
Dec 4, 20244 min read
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