No More BS! Why Your 40s Are the Time to Cut the Crap and Step Up

There’s something that happens when you hit your 40s.

You lose patience for the noise, the drama, the excuses. Not because you’re cold or heartless. It’s because you’ve been through it. You’ve carried the weight of responsibility, juggled career chaos, navigated loss, maybe even watched parts of your identity slowly fade behind other people’s needs.

You don’t have time to listen to someone drone on about why they can’t. You hear the self-pity, the cycles of victimhood, and in your head you’re already thinking: “Mate, I’ve got my own shit to deal with.”And you’re not wrong. Life hasn’t exactly handed you a free pass either.

But here’s the twist, and it stings a little. You might be calling out their bullshit, but are you checking your own?

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Your BS

That knee that’s “too sore” to train? Or the voice that says, “I’ll start Monday…again.” The endless list of “priorities” that somehow never includes your health? The quiet voice saying you’re past your prime, so what’s the point?

That’s your bull$hit!

And here’s the truth: no one is coming to pull you out of it but you. But sometimes, even the most self-aware men need someone to hold up a mirror and say, “You’re better than this. Let’s go.”

That’s where working with a coach changes the game.

Not some twenty-something influencer who doesn’t get what it feels like to wake up with a stiff back and a full calendar. But someone who’s lived it. Someone who sees through the crap because they’ve cut through their own. Someone who can challenge you on the excuses you don’t even realise you’re making and help you get back to the version of you that used to feel alive.

And here’s the kicker: the older you get, the easier it becomes to justify the excuses. You’re not lazy, you’re just “being realistic.” You’re not avoiding discomfort, you’re just “listening to your body.”

But deep down, you know when that line crosses from wisdom into avoidance. You know when it’s not about being kind to yourself, but comfortable. Safe. Unchallenged.

Why Guys over 40 fail

The truth is, most men in their 40s aren’t failing because they lack information. They’re stuck because no one is challenging them to rise. No one’s calling them out with both honesty and respect. And the longer you let those excuses stack up, the harder it gets to dig yourself out; mentally, physically, emotionally.

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Final thoughts

You’ve got the scars, the stories, the strength. But if you don’t take control of your next chapter, you risk becoming a passenger in your own life. That fire in your gut? It’s still there. You just need the right pressure to reignite it.

So here’s your moment: stop tolerating your own BS. Work with a coach who knows what it’s like to have been there, to fight through the same resistance, and who won’t let you coast. Because this isn’t about getting back to who you were, it’s about becoming someone even stronger.

So if you’re done with the BS, yours and everyone else’s, then it’s time to work with someone who gets it.

Let’s cut the crap. Let’s get to work. Because this next chapter? It’s yours to own.